National Fast Food Chain

The largest region of a national fast food chain was experiencing a 12.3% decrease in sales and a 2.5% decrease in traffic from the previous year.

The client’s goals:

1. Increase store traffic
2. Increase sales dollars

ASAP Event Advertising’s Solution:

ASAP employed the use of our stock Wind Wavers™ flags and pennant lines for four underperforming locations within the region; ASAP utilized its nationwide contractor network to install 4 stock Wind Wavers™ as well as pennant lines in each location for 21 days and the results are as follows.

Results:

• Store 1: Store traffic was up a total of 9% and store sales were up a total of 16.4%.
• Store 2: Store traffic was up a total of 5.9% and store sales were up a total of 9.7%.
• Store 3: Store traffic was up a total of 8.9% and store sales were up a total of 13.4%.
• Store 4: Store traffic was up a total of 12.6% and store sales were up a total of 15%.

Conclusion:

ASAP utilized a combination of stock Wind Wavers™, pennant lines and our national contractor network to execute a program that drove traffic and helped boost sales at our client’s under – performing locations. ASAP helped bring our client’s store traffic and sales back up to and above what the numbers were for the previous year.

National Grocery Chain

A national grocery chain remodeled and re-opened one of their stores in Chesapeake, VA under another brand within the company. Since the re-branding, the store was not performing at acceptable levels

The client’s goals:

1. Increase market presence
2. Increase store traffic
3. Increase sales dollars
4. Enhance store image

ASAP Event Advertising’s Solution:

ASAP employed the use of our Wind Wavers™ flags; our in-house graphic designer created two custom designs in support of the enhanced store image and branding the client was looking for. ASAP installed six Wind Wavers™ in the landscape in front of the store for 15 day and the results are as follows

Results:

1. 38% of the people surveyed shopped at the store for the first time…when asked why 78% said because of the “flags” at the road; they wanted to see what was going on inside.
2. Cash register rings were up 35%.
3. Purchases per ring were up $41.00 over the prior year
4. Store sales were up 26% over the same time from the prior year.

Conclusion:

ASAP utilized one of our eye-catching outdoor advertising products in combination with our in-house creativity and national contractor network to execute a program that attracted our client’s target market. ASAP helped our client achieve their goals of market presence, increased store traffic, and increased sales dollars — all while keeping their goal of enhanced store image in tact.

National Discount Grocery Chain

A national grocery chain purchased and remodeled a store location and re-opened it as a regional discount grocery brand. At their grand re-opening they advertised through radio spots, flyers, newspaper ads and self- installed pennant lines. Since the acquisition and re-branding, the store was not performing at acceptable levels as of their one-year anniversary.

The client’s goals:

1. Increase market presence
2. Increase store traffic
3. Increase sales dollars
4. Enhance store image and attract new customers

ASAP Event Advertising’s Solution:

ASAP employed the use of our stock solid color Wind Wavers™ flags in support of the weekly circulars the store was already distributing. ASAP installed six Wind Wavers™ in the landscape in front of the store for 30 days and the results of the test are as follows.

Results:

1. Cash register rings were up 22%.
2. Purchases per ring were up $16.00 over the prior years heavily advertised grand opening.
3. Same stores sales were up 27% over the same time from the prior year.

Conclusion:

ASAP utilized one of our eye-catching outdoor advertising products installed through our national contractor network in combination with the store’s weekly circular to execute a program that attracted our client’s target market. With less advertising dollars invested from the previous year’s grand opening ASAP helped our client achieve their goals of market presence, increased store traffic and increased sales dollars.